Joey Nicklas

Great design isn’t just about aesthetics—it’s about solving problems, driving business growth, and creating experiences that matter. That belief has shaped my career from the start, leading me from an early passion for art to becoming a design leader at the intersection of UX, branding, and business strategy. From co-founding a $50M SaaS startup while still in college to leading UX and creative strategy for major fintech and enterprise brands, I’ve built a career around transforming ideas into impactful, revenue-generating solutions. Whether it's crafting award-winning digital experiences, scaling high-performing design teams, or driving revenue through UX optimization, I bring a strategic mindset that blends creativity with measurable business outcomes.

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As a Design Leader, I excel at turning vision into execution—leading design initiatives that elevate brands, streamline user experiences, and enhance customer engagement. At Clover/Fiserv, I spearheaded large-scale UX and branding transformations, influencing both product and marketing strategy across the company. Beyond corporate leadership, I’ve advised C-suite executives on innovation, helping organizations harness the power of design thinking to drive their next phase of growth. My expertise lies in building and modernizing brands, leading UX transformations, and driving business impact through design—because the best design doesn’t just look good, it delivers results.