CASE STUDY
Clover
Leading design for the leading POS
As Creative Director / Director of UX, I focused on transforming Clover to create a cohesive, modern, user-centered brand with a consistent experience that spoke to small businesses and drove conversions.
6%
YoY Growth in Brand Awareness
120M
Site Visits /Yr
5 Mins
Average site visit duration
WCAG AA
ADA Compliance
+302%
YoY Organic Growth in Blog Clicks
+207%
YoY Organic Growth in Sub-Vertical Pages
System Lines
Implemented a graphic pattern to the brand called the "System Line" inspired by the veins in a clover leaf. The lines ensure clover is represented across touchpoints in a unique way.
Expanding the color palette
The original clover brand focused heavily on one shade of green. To allow for more flexibility and a breathe new life into the brand, the color palette was expanded to include new green values and more notably, a purple compliment inspired by the Clover plant.
3D Rendering
For a company heavily focused on selling tech hardware, 3D rendering is the go-to method of representing the product. Utilizing Cinema 4D, I brought the Clover device suite to life with photorealistic renders and 3D animation.
Illustration
The illustration style is designed to be simple and clean. This method is used to represent clover devices in an alternate but complimentary way.
Small
Medium
Large
Reaching our audience where they are
Understanding where our target audience spends their time meant we could craft out campaign outreach more effectively to move prospects through the funnel. Some of these methods included digital, OOH, trade show booths, sports arena partnerships, social media, display ads, and more.
Data Visualization
Unique and branded data visualizations for Clover that stand out.
Page design process
An iterative and structured process is the key to delivering consistent results. As I shaped the Clover site experience, I broke down internal silos and worked across the company in order to understand the product I was marketing and the audience it is marketed to.
01
Understand
Research the target audience, product specifications, data, and more in order to plan out the page approach.
02
Design
An iterative design approach that starts with content blocking, moving to wireframes, then high fidelity mockups and prototypes.
03
Test
Testing and tracking the implementations and A/B variations in order to optimize the experience and lead flow.
Verticalization & Dynamic Content
Through robust analytics, sales data, keyword search data, and more, I identified and delivered content across key verticals and sub-verticals in varying industries.
Photography
Developed a photography style that conveys the heart of our small business clients.
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The device is not the star of the shot, rather the small business team
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Always showing the small business owner in action
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Scenes are authentic to small businesses, displaying controlled chaos. 'Worked in' but not overly cluttered
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Backgrounds communicating the context of the small business vertical are key
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Compositions have shape, depth, and texture but don't look too rigid or perfect
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Irregular and eye-catching shapes work well
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Atmospheric details are encouraged: glare, action blur, partial obfuscation, bokeh, haze, etc.
01
SMB Personas
Delving into their motivations, preferences, and behaviors of various SMB verticals, we create more effective experiences.
02
Tailoring Interactions
Ensuring each merchant feels uniquely connected to the Clover brand through direct, personalized interactions that demonstrate a deep understanding of their needs.
03
Deepening Conversations
Connecting with merchants when and where they need you, guiding them to solutions that empower their business and free them to focus on their customers.
