CASE STUDY
IHG Hotels
Digital Marketing & Demand Generation
As a Franchise, IHG has more than 6,300 locations across 100 different countries. Through a revenue share partnership between IHG and Fiserv, I developed a digital marketing and sales pipeline to sell payment processing services to IHG franchisees.
Fully digital experience
From top of funnel marketing to enrollment, I created a fully digital experience for IHG franchisees. What used to be a lengthy enrollment process requiring significant support from sales and relationship managers, was reduced to a quick online form process, bringing the enrollment process timeline from a month to a matter of days.
Email Marketing
I spearheaded a successful email marketing demand generation campaign that boosted engagement and drove measurable results. By leveraging A/B testing, I optimized visually compelling email designs that resonated with each audience segment. The campaign incorporated clear calls to action and strategic subject lines to optimize open and conversion rates.
65%
Click-through rate
30%
Open rate